Research: Music Video (Original)

'22' by Taylor Swift
The '22' video by Taylor Swift is a music video released this year and from Taylor Swift's latest album 'Red'. The video features Taylor Swift herself and a group of friends and cuts between them in front of a screen to getting ready to go out somewhere. The video is filmed with a black frame around it and this last for the whole video. 

The video opens on Taylor Swift standing in front of the screen. By using her as the starting shot of the video, the audience automatically knows that this is the main character of the video and who the focus will mainly be on through out the video.

The other scene featured in the video is of a group of girls getting ready for a night out. The setting is a kitchen with drinks and food around them and the group are having fun and just messing around. 

The group of friends are also shown in front of the screen. They are featured wearing red heart shaped glasses, with pom poms and jumping around and dancing and posing. I think this concept manages to reflect the idea of the song being a fun and good time for girls.









This shot is important to the video as it shows Taylor Swift making the number 22 with her fingers, conveying the name of the song.

From this video, I like the idea of using the screen and having a group of friends in front of it, having fun by posing and using props as I think this would be something that an audience could relate to. I also like the use of the frame being featured through out the whole video as I think it adds a vintage theme to the video and is like a picture being taken of the video.

'Me and My Girls' by Fifth Harmony
The 'Me and My Girls' video by Fifth Harmony is a music video released this year by American girl band Fifth Harmony. The video is focused on the idea of the girl group having a girly night in but then also cutting between them being out at a party. From this video, I would use the concept of having a girly night in.

The scenes which show the girls having their 'girly night in' are in one of their bedrooms with the girls wearing funny props and having a good time.

(Research by Katie)