Evaluation Question Two: How effective is the combination of your main product and ancillary texts?

 

(continued from Voki)  and make people want to buy it. Although the black and white effect in the music video portrays more of a cold and oppressive atmosphere, we decided that this would fit extremely well with the song itself. We then changed this at the end when the video fades from black and white to colour, thus creating the warm and welcoming atmosphere that we have in the ancillary tasks.

The use of the natural landscape in both products also helps us to create the image of natural beauty, as the back cover of the digi-pack features a golden hour shot of a landscape and the music video features shots at the beginning of the video of specific parts of a landscape. 

The clothing of the model in both the ancillary and music video is also very similar. We kept with the idea of the model being 'pure' and earthly and again chose to have her dressed in the same dress as from the music video on the poster and then in a white flowing top on the CD cover. This strongly links all of the products together and keeps the same presentation of the model through out.

 
The font of both media products has also been kept the same, in that the artist's name is written in the same flowing font whilst the album/song title is written in a slightly more straight text, which shows a complete difference between the two.