Music Video: Final Cut #1

Here is the final cut of our music video.
We plan to post it on social networking sites to get constructive criticism's of it and to see what other people, who have not followed our project, think of it.

Many different filming sesstions were carried out to complete this and to get all the footage of what was needed. After we had filmed all we needed to, I then went through all of our footage and edited it all togetehr.

I tried to edit as I went along so it wasn't all left down to the last minute. This really helped me edit it as it also meant that we coule correct filming errors as we went along and refilmed things. I did all the editing in Serif Movie Plus because it gives alot of editing options that other programmes such a Windows Movie Maker do not.

(Editing done by Rosie)

Ancillary Tasks: Fourth Photoshoot

Knowing we needed a landscape shoot with the golden hour effect we decided to organise a photo shoot later in the evening to achieve the golden hour. We wanted a location where we wouldn't get houses or other buildings in the shot and would have rolling hills to meet a horizon line. Because of this we choose to do it on a lay-by we knew of on the M25 which would offer the setting we wanted. Below are the two best photos of the day and two that have been preliminary edited.

(present at Photo-shoot Rosie and Hannah - Editing, Rosie)

Research: Broadcasters

When publishing music videos to the public, music videos are normally shown on music video channels in order to promote the artist, song and record label. Usually large companies such as MTV are used who have rights in all areas of the music business and broadcast internationally. MTV would by the broadcaster of our chose if we were to promote our music video as this broadcaster is aimed at the under 30's, which covers our target audience of people in their late teens and early twenties. As MTV promote internationally, our music video would be shown globally therefore gaining more promotion which leads to more sales. MTV is also the parent company of other types of music channels such as MTV hits, MTV base, MTV classics, MTV rocks and MTV dance, meaning the music video can be also promoted on these channels as well especially as Birdy is Folk, Indie Folk, Indie Pop and Indie Rock. 

(Research by Hannah)

Ancillary Tasks: Poster Designs (Continued)

We found two pictures that we could possibly use on our poster:

Therefore, we have decided to make designs for both of these pictures and construct them so we can see which is most suited to link to our did-pack and our target audience.

Picture 1:

We decided to include the artists name in the corner of this design, still in the same font we are using for the digi-pak. Taking inspiration from our research, typically the Ellie Goulding research, we have included social networking features on our poster and placed these along the top, possibly on a banner or on the white part of the image.

The album title and record information is on positioned on the left, away from the artist's name which we would have in a larger font. The artist's name and record info would still be in the Book Antiqua font, in capitals to make it punchy. 

A different font would be used for the 'IN STORES NOW' part of the poster as this has to stand out from the rather busy image and capture the attention of the listener. 





This second design using this image is slightly different. The IN STORES NOW is now on the top of the page whilst the artist's name is at the bottom of the page. 

Although we like this idea, this may be problematic as the text may not appear clear on such a busy background. The album name and the record information are centrally positioned, something we are not overly keen on as a group as we feel it would be better suited in a corner, possibly the left hand side. 

The social networking feature copies that of our research and is placed at the bottom of the design in the rule of thirds.    

This design is by far our favourite. The artist's name is positioned in the right top hand corner and using our chosen font, Ancestry SF, the name will look like the artist has signed the poster- especially when rotated to a slant. 

The social networking feature is placed on the top of the page, obeying the rule of thirds. This design is further balanced as the album title and record information are placed on the left. 

The IN STORES NOW is to be placed along the bottom as this balances the whole image out. 








This final design is our least favourite as extremely blocky. We dislike this as we feel the poster and the digi-pak must reflect the genre of the music which is indie folk and this design is too restricted for this genre. 

Picture 2:

This design is by far our most favourite design and one we shall be using. The font will be consistent with the digi-pak, Ancestry SF and Book Antiqua. The artist's name will be placed across the image which may be problematic in this design as the model's hair may cause the text to be unclear. The Album title is in the top right hand corner, positioned along the top of the page. The album information and social networking is at the bottom of the page which balances out the poster and obeys the rule of thirds.  

This design is slightly different as incorporates the banner, as seen in the demi lovato poster. The only issue with this design is that it may be considered too similar to the Demi poster although a different image and font. The album name, artist's name and record information is all centrally placed on the banner. This may cause some unused white space which may make the poster seem uncompleted. This design does not have any social networking features either. 

This design still uses the white banner at the bottom of the page . This design makes more use of the space and places a gradient fill, which matches our digi-pak, on the banner. This will make the design fuller. The album name, artist's name and the record information is centred on this design too. The social networking features are not featured here. 














This final design is unlike any of our research as features a side banner and the album name placed vertically up the side. The artist's name is also placed on a slant to mirror the idea that the artist would have signed the poster. This positioning may cause issues as placed very close to the model's head and in her hair which may be hard to read. 

We will use these designs to enforce and inspire our final product. We have decided to use the third design of the first image and the first design of the second image to create our poster. We are unsure which photo we are actually going to select to believe it be best to try both and see which we prefer. If we were to use the first image we would take inspiration from the research and match the font colour with the colour of the model's lips and hair as well as the greenry. If we select the second image we shall be using a brown front to match the model's hair. 



(Designs: Rosie and Katie; Analysis: Hannah) 

Ancillary Tasks: Front Cover Designs (Continued)

After deciding to use this picture as our front cover photo:

In order to gain the bets possible front cover, we designed multiple pictures which we could use as the final product layout:

This design features the title of the album being written down the side of the CD and the artists name being written along the bottom of to balance out the writing. The picture has been cropped so that it will primarily be on the right hand side of the cover

After looking at our research, particularly focusing on the artist of our song, Birdy, we designed a cover which just features the artists name as the title of the album as well. This would enable the model's face to take up more of the cover and would not cover her face as much. Like the first design, the picture has been cropped so that the model's face is more on the right hand side.

There is also the option of having the album title in a semi-circle above the model's head and the artists name is down the bottom of the cover. The model is more centered for this cover as this fits more with the placing of the font.

This design is a close-up of the model's face which is more on the left-hand side. The album title is featured above the model's head and the artists name being down in the right hand corner to balance out the design.

This is a simplistic design, typical of most of our research, which would fit well with the simplistic idea we are going for with our model. The model is centered here, with the artists name being placed above the model's head whilst the album title is placed at the bottom of the cover.  

(Drawings by Rosie)

Ancillary Tasks: Poster Design

This is the hand drawn design for our poster.
Our plan is to us a gradient fill from the bottom right corner upwards. The colour we will do this in is going to be the same brown seen through our CD and inside digipack pages. We plan to do this to link our digi pack to our poster. We plan to do the models make up very similar to that seen in the video and the two writing fonts will be pulled across from the digipack.
The main inspiration for our poster was the Demi Lovato research poster we looked at. However, we have used other techniques such as the gradient fill so that our poster follows the soft, earth goddess concept we are going for throughout our coursework project.
We also plan to use bright natural light in the top left corner so that it can links to the rest of our project further as bright natural light and how it bleeds through objects can be seen a lot in our video and digipack.

(Work by Rosie)

Ancillary Tasks: Digi-Pack Designs

This is the Hand Drawn design of the front cover of the our digipack.
Throughout our digipack we are planning two have only two fonts used. We are in the process of finding a very decorative font to use on the artists name and a much more rigid font for the album title. The album title will also all be in capitals.
We are also currently trying to design a embellishment to be involved on the line underneath the artists name.
Another element to this front cover is gradient fill we are planning to put only on the back ground. We want to made the gradient fill in the top half of the picture and make it white to add to the effect of natural light. To do this without effecting the model we will need to use layers and cut the model out of the first layer and place them on a second layer and only put the gradient fill on the first layer.
The inspiration for our front cover came mostly from the Dido cover we looked at in our research. For example the use of light and gradient fills can be seen in the Dido cover.

This is the design for the inside of our digipack.
This is the most open to change as we begin to shoot for the inside cover. We know that we want to use aspects of the sun that can be seen in the Ben Howard inside cover we looked at in our research.
Obviously the whole picture could be very different as we start to shoot as we can garentee we will find a perfect setting with a large tree for the sun to bleed through with smaller yet still elegant flowers near by to have in our foreground. Because of this we accept that the final photo we use may be quite a bit different from this plan.
 However the editing will stay the same. We plan use a large photo for both sides of the inside page but on the right hand side that holds the CD we want to use a gradient fill of the same brown colour we will use for the CD.

This is the Design for our CD. While this is designed around our research we did we have also thought of a lot of the design ourselves.
Our research showed us that when creating minimalist CD designs it is crucial to balance decorative with rigid aspects. Because of this we have balanced out the decorative texts with a decorative symbol on the bottom half of the CD.
Additionally to this our research showed us that it isn't uncommon to have the copyright declaration going the whole way around the outside  of the CD in much smaller writing. We have cooperated this into our designs.
Furthermore, we want to link our CD to the rest of the digipack and the poster so as well as using the same fonts the whole way through we are also going to use a gradient fill on the CD. However the gradient fill we plan to use is a radial gradient fill that goes the whole way round the edge changing the dark earth brown of the CD to white on the outer ring.

This is the back cover of our digipack. The main inspiration for this back cover is the Ben Howard back cover. While his uses the golden hour over a field with sheeps we want to use it over a natural landscape but have most of the picture taken up by the sky.
The text for this side is inspired by the back cover of Didos digipack. She had her numbers and song titles different colours and we want to do something similar but change the fonts. By having the numbers the decorative font and the song titles the rigid font.
The only other feature on this back cover is the barcode. We have not used up all the space on the back cover because we want it to follow the minimalistic vibe introduced by the rest of the digipack.






(Work by Rosie)